704 Firearms & Training is a private firearms coaching business based in the Charlotte, North Carolina area. We work with everyday people who want to learn the safe, responsible, and effective use of legal firearms...without the ego or theatrics often found in the gun space.

 

Our focus is on calm, professional instruction built around the individual. Whether you’re new to handguns, returning after time away, or looking to refine your performance, our coaching meets you where you are and helps you progress with confidence.

 

We specialize in private and small-group coaching, allowing for focused instruction, personalized feedback, and training aligned with your goals (not a one-size-fits-all curriculum).

 

Our coaching services include:

Beginner private instruction

One-on-one and small-group coaching

Performance-focused coaching for experienced shooters

 

All sessions emphasize safety, solid fundamentals, and deliberate practice in a supportive environment.